PRODUCTION

Zero Zero Zero

Temporary store

WHAT

Support the launch of Sky’s “Zero Zero Zero” production through the set-up and launch of a location which was provocatively dedicated to narco traffic, the main theme of the series.

HOW

We supported the creative activity of M&C Saatchi by taking care of the store’s overall display, designing and curating the creation of product samples used to conceal the transportation of drugs: teddy bears, toothpaste tubes, packs of coffee, painted canvases…

RESULT

A labyrinth in which the theme of the television series becomes a reality. Visitors can discover the secrets of a criminal yet fascinating profession through suggestions that speak to the darkest part of us.

NEXT PROJECT

Roux

Naming & brand identity

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Chiudi