EDITORIAL
Kings of beard
Grafiche Peruzzo’s Editorial project
WHAT
Identify a significant operation to introduce Grafiche Peruzzo into the publishing world with their first effective publication.
![ABC Production - KINGS OF BEARD Book KINGS OF BEARD Book - cover](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_KINGSOFBEARD_01.jpg)
HOW
An analysis of the major trends of 2017 identified the barber trade as a topic of renewed interest which, up to now, had never been explored in narrative or visual form.
![ABC Production - KINGS OF BEARD Book KINGS OF BEARD Book - insie the book](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_KINGSOFBEARD_03.jpg)
![ABC Production - KINGS OF BEARD Book KINGS OF BEARD Barber Book - Razor sharpening](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_KINGSOFBEARD_02.jpg)
RESULT
The first photographic novel on barbershops in Italy that tells the stories of 17 real professionals, from the perspective of a fictional character who sets out on a journey to discover an ancient profession.
![ABC Production - KINGS OF BEARD Book KINGS OF BEARD Barber Book](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_KINGSOFBEARD_04.jpg)
![ABC Production - KINGS OF BEARD Book KINGS OF BEARD Barber Book](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_KINGSOFBEARD_05.jpg)