PRODUCTION
E.On
Augmented reality
WHAT
Start a general awareness raising process in relation to the emissions of CO2 into the environment and the importance of investing in renewable energy.
![ABC Production - E.ON Augmented Reality Augmented Reality - Outside Video Detail](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_AUGMENTEDREALITY_01.jpg)
HOW
Based on the idea developed by the creative team of M&C Saatchi, we set up a car with an augmented reality device that shows in real time the CO2 emissions present beyond the window.
![ABC Production - E.ON Augmented Reality Augmented Reality - Inside/Outside Video Detail](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_AUGMENTEDREALITY_02.jpg)
![ABC Production - E.ON Augmented Reality Augmented Reality - 02](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_AUGMENTEDREALITY_03.jpg)
RESULT
A car ride in which to acknowledge, at first sight, the amount of pollution in the air, leading us to reflect on the actual necessity for activities carried out by a brand such as E.On.
![ABC Production - E.ON Augmented Reality Augmented Reality - 01](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_AUGMENTEDREALITY_04.jpg)