EVENTS
Continental
Grip Line
WHAT
Promote Continental’s Grip Line, a paint dedicated to the greater grip of bicycle tires on the road, as an opportunity to talk about safety in an original way during the Giro d’Italia and Fuorisalone 2019.
![ABC_GRIPLINE_01](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_GRIPLINE_01.jpg)
HOW
In support of FCB, creative partner who developed the project’s concept, we took care of the production and preparation of functional materials for the event: interactive infographics related to the main benefits of the Grip line paint and containers that housed the installations, positioned in strategic points throughout the city.
![ABC Production - CONTINENTAL Grip Line CONTINENTAL Grip Line - Biilboard](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_GRIPLINE_02.jpg)
RESULT
An exploratory journey in which to discover, mainly thanks to a tactile experience process, the importance of road grip in resistant and reliable tires for the safe circulation of vehicles and cyclists.
![ABC Production - CONTINENTAL Grip Line CONTINENTAL Grip Line - Container Inside](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_GRIPLINE_03.jpg)
![ABC Production - CONTINENTAL Grip Line Grip Line - Detail](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_GRIPLINE_04.jpg)
![ABC Production - CONTINENTAL Grip Line Grip Line - Container Stand](https://www.abcproduction.com/wp-content/uploads/2021/04/ABC_GRIPLINE_05.jpg)