PRODUCTION
The New Pope
OOH production
WHAT
Enhance the OOH promotion of Sky’s “The New Pope” series through functional and impactful graphic adaptations.
![ABC Production - SKY Original - The New Pope SKY Original - The New Pope](https://www.abcproduction.com/wp-content/uploads/2021/03/ABC_THENEWPOPE_04.jpg)
HOW
We intercepted the distinctive character of each space by tailoring the most effective and engaging creative message, also based on the combination of maxi billboards and digital media.
![ABC_THENEWPOPE_01](https://www.abcproduction.com/wp-content/uploads/2021/03/ABC_THENEWPOPE_01.jpg)
RESULT
A new television production that speaks for itself through the most visible channels of the city, together with a visual that combines a millennial topic with a dark and contemporary style.
![ABC Production - SKY Original - The New Pope SKY Original - The New Pope - Key Visual](https://www.abcproduction.com/wp-content/uploads/2021/03/ABC_THENEWPOPE_02.jpg)
![ABC Production - SKY Original - The New Pope SKY Original - The New Pope - Billboard](https://www.abcproduction.com/wp-content/uploads/2021/03/ABC_THENEWPOPE_03.jpg)