EVENTS

Gentry Portofino

Fashion collection presentation

WHAT

Organisation and management of an event based on the theme assigned by the client: “Silent sun”. A fusion of evocations between the Mediterranean warmth, that characterises the Italian origin of the brand, and the glacial atmospheres of the Great North, associated to the style and shapes of the entire collection.

HOW

A concept specially studied to suit the requested aesthetic values, conveyed through the construction of a stream of experience: an unusual stroll through a summer lemon grove, for which we managed all stages of development and surveillance.

RESULT

An unprecedented perceptual experience compared to a traditional fashion show: this time it was the guests who moved among the models, accompanied by the aroma of citrus fruits and the experimental sound of Mediterranean melodies.
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E.On

Augmented reality

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Grana Padano

Mixology & showcooking

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