PRODUCTION
Adidas
Supercourt domination
WHAT
Give impact and power to the adidas® Supercourt billboards located along the metro stations in Milan, highlighting the product and the message in a massive and highly memorable way.
HOW
We intervened with a graphic adaptation that highlighted the most engaging communication points, creating a strong link between the suggestions of the client and the potential of the location.
RESULT
A series of ideas that capture travellers, both from the perspective of the platform and from the moving train, maximising involvement as well as the very nature of a station domination activity.
