{"id":1698,"date":"2021-03-04T16:29:10","date_gmt":"2021-03-04T16:29:10","guid":{"rendered":"https:\/\/www.abcproduction.com\/?post_type=project&p=1698"},"modified":"2022-03-01T14:32:47","modified_gmt":"2022-03-01T14:32:47","slug":"roux","status":"publish","type":"project","link":"https:\/\/www.abcproduction.com\/en\/project\/roux\/","title":{"rendered":"Roux"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”txt-prodotto” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”top”]BRANDING<\/p>\n

Roux<\/h1>\n

Naming & brand identity<\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_row column_structure=”1_4,3_4″ admin_label=”COSA” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

WHAT<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]<\/p>\n

Identify a name, logo and visual style that would represent the meaning of a new dining adventure in the centre of Milan: prestigious, international, yet welcoming and compatible with the vocation of a transversal and not predefined cuisine.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_ROUX_01.jpg” alt=”ROUX – Detail” title_text=”ABC Production – ROUX” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”COME” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”60px||60px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

HOW<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]The definition of the brand identity took place through an analysis of the internal environment as well as the client\u2019s suggestions, in search of recurring elements that would express the soul of the venue in a simple and recognisable manner (shapes, colours).
\nFollowing the same process, we identified roux (a food compound used to thicken sauces and gravies) as the best name.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_before_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width:50%!important;||padding-right:10px;” custom_css_main_element_tablet=”width:50%!important;||padding-right:10px;”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_ROUX_02.jpg” alt=”ROUX – reastaurant – inside” title_text=”ABC Production – ROUX” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width:50%!important;||padding-left:10px;”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_ROUX_03.jpg” title_text=”ABC_ROUX_03″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”RISULTATO” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”60px||60px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

RESULT<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]A name and a visual identity that satisfy the request of not being tied to a particular cuisine style, giving the restaurant the possibility of being open to different stimuli from the chef in a refined and elegant, but not cold, setting.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/02\/roux.jpg” alt=”ROUX – cover – closeup” title_text=”ABC Production – ROUX” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_before_last_edited=”on|desktop”][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone” custom_css_main_element_phone=”width:50%!important;||padding-right:10px;” custom_css_main_element_tablet=”width:50%!important;||padding-right:10px;”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_ROUX_05.jpg” alt=”ROUX – restaurant – entrance” title_text=”ABC Production – ROUX” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|desktop” custom_css_main_element_tablet=”width:50%!important;||padding-left:10px;”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_ROUX_06.jpg” title_text=”ABC_ROUX_06″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”||||false|false” custom_padding_last_edited=”on|phone” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”txt-special” _builder_version=”4.8.2″ _module_preset=”default” border_color_top=”#000000″ locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” border_width_top=”1px” border_color_top=”#000000″][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

PREVIOUS PROJECT <\/a><\/p>\n

Zero Zero Zero<\/a><\/h3>\n

Temporary store<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

NEXT PROJECT<\/a><\/p>\n

Paolo Stella \u2013 Sammontana<\/a><\/h3>\n

Literary presentation<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Sezione” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”40px||0px||false|false” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”40px||||false|false” saved_tabs=”all” locked=”off”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.8.2″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”|30px||30px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false”][et_pb_column type=”2_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”footer-creative” _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element=”font-weight:300!Important;”]<\/p>\n

Creative production
agency<\/span>.<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_code _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element__hover_enabled=”off|desktop” custom_css_main_element_last_edited=”on|tablet”]<\/p>\n

ABC s.r.l<\/b>Via Alamanni 16\/220141 Milano<\/div>\n

<\/p>\n

P.I. IT 05699480967R.E.A. n\u00b01841349abc@abcproduction.com<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off”][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.8.2″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”20px|30px|0px|30px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_code _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Facebook<\/a><\/div>\n

<\/p>\n

Instagram<\/a><\/div>\n

<\/p>\n

Linkedin<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”footer-txt-100″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”]<\/p>\n

Privacy Policy <\/a>| Cookie Policy<\/a> – 2020 Abc Production<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

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