{"id":1146,"date":"2021-03-14T16:16:38","date_gmt":"2021-03-14T16:16:38","guid":{"rendered":"https:\/\/www.abcproduction.com\/?post_type=project&p=1146"},"modified":"2022-03-01T14:24:52","modified_gmt":"2022-03-01T14:24:52","slug":"barber-mind","status":"publish","type":"project","link":"https:\/\/www.abcproduction.com\/en\/project\/barber-mind\/","title":{"rendered":"Barber Mind"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”txt-prodotto” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”top”]BRANDING<\/p>\n

Barber Mind<\/h1>\n

Brand identity & corporate image <\/h2>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_row column_structure=”1_4,3_4″ admin_label=”COSA” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

WHAT<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]Reposition Barber Mind\u2019s brand in the beard and hair care products sector, addressing a complete restructuring process of their communication strategy and brand awareness. [\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/04\/ABC_BARBERMIND_01.jpg” alt=”Barber Chair – Closeup” title_text=”ABC Production – BARBER MIND” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”||||false|false” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|tablet” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”COME” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”60px||60px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

HOW<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]A multi-channel plan by which new custom-made content is spread (social, video, press). We developed a new payoff, \u201cFai ci\u00f2 che ami\u201d (\u201cDo what you love\u201d), synthesis of the brand\u2019s philosophy and synergistic to the related storytelling, tied to valuable personalities who achieve their goals and choose a successful brand.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_video src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_02.mp4″ src_webm=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_02.webm” disabled_on=”on|on|on” _builder_version=”4.8.2″ _module_preset=”default” disabled=”on”][\/et_pb_video][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/bg.png” title_text=”ABC_BARBERMIND_02″ admin_label=”video 1″ _builder_version=”4.8.2″ _module_preset=”default” background_video_mp4=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_02.mp4″ background_video_webm=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_02.webm”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_4,3_4″ admin_label=”RISULTATO” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”60px||60px||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”right”]<\/p>\n

RESULT<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”3_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”][et_pb_text module_class=”blocco-testo-portfolio” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”left”]A trademark with a completely new image that surprised its core audience with the definition of a distinctive philosophy, leading the brand to new target customers.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/04\/ABC_BARBERMIND_03.jpg” alt=”Made – Backstage” title_text=”ABC Production – BARBERMIND” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|tablet” animation_style=”slide”][\/et_pb_image][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/04\/ABC_BARBERMIND_04.jpg” alt=”Made – Still Life” title_text=”ABC Production – BARBERMIND” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|desktop” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_video src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_06.mp4″ src_webm=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_06.webm” disabled_on=”on|on|on” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”|10%||10%|false|false” custom_padding_tablet=”|0%||0%|false|false” custom_padding_phone=”” custom_padding_last_edited=”on|desktop” disabled=”on”][\/et_pb_video][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/bg.png” title_text=”ABC_BARBERMIND_06″ admin_label=”video 2″ _builder_version=”4.8.2″ _module_preset=”default” background_video_mp4=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_06.mp4″ background_video_webm=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/03\/ABC_BARBERMIND_06.webm”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.8.2″ _module_preset=”default” width_tablet=”” width_phone=”” width_last_edited=”on|tablet” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_image src=”https:\/\/www.abcproduction.com\/wp-content\/uploads\/2021\/04\/ABC_BARBERMIND_05.jpg” alt=”BARBER MIND – Golf” title_text=”ABC Production – BARBER MIND” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”||||false|false” custom_padding_tablet=”” custom_padding_phone=”|0%||0%|false|false” custom_padding_last_edited=”on|phone” animation_style=”slide”][\/et_pb_image][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ module_class=”txt-special” _builder_version=”4.8.2″ _module_preset=”default” border_color_top=”#000000″ locked=”off”][et_pb_row column_structure=”1_2,1_2″ _builder_version=”4.8.2″ _module_preset=”default” border_width_top=”1px” border_color_top=”#000000″][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

PREVIOUS PROJECT <\/a><\/p>\n

Adidas<\/a><\/h3>\n

Supercourt domination<\/p>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_2″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text _builder_version=”4.8.2″ _module_preset=”default” hover_enabled=”0″ sticky_enabled=”0″]<\/p>\n

NEXT PROJECT<\/a><\/p>\n

Continental<\/a><\/h3>\n

Grip Line<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ custom_padding_last_edited=”on|phone” admin_label=”Sezione” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”40px||0px||false|false” custom_padding_tablet=”40px||||false|false” custom_padding_phone=”40px||||false|false” saved_tabs=”all” locked=”off”][et_pb_row column_structure=”2_3,1_3″ custom_padding_last_edited=”on|phone” _builder_version=”4.8.2″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”” width_last_edited=”on|desktop” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|phone” custom_padding=”|30px||30px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false”][et_pb_column type=”2_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”footer-creative” _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element=”font-weight:300!Important;”]<\/p>\n

Creative production
agency<\/span>.<\/h2>\n

[\/et_pb_text][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_code _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element__hover_enabled=”off|desktop” custom_css_main_element_last_edited=”on|tablet”]<\/p>\n

ABC s.r.l<\/b>Via Alamanni 16\/220141 Milano<\/div>\n

<\/p>\n

P.I. IT 05699480967R.E.A. n\u00b01841349abc@abcproduction.com<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false” saved_tabs=”all” locked=”off”][et_pb_row column_structure=”1_3,1_3,1_3″ custom_padding_last_edited=”on|desktop” _builder_version=”4.8.2″ _module_preset=”default” width=”100%” width_tablet=”” width_phone=”” width_last_edited=”on|phone” max_width=”100%” max_width_tablet=”” max_width_phone=”” max_width_last_edited=”on|desktop” custom_padding=”20px|30px|0px|30px|false|false” custom_padding_tablet=”|0px||0px|false|false” custom_padding_phone=”|0px||0px|false|false”][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_code _builder_version=”4.8.2″ _module_preset=”default”]<\/p>\n

Facebook<\/a><\/div>\n

<\/p>\n

Instagram<\/a><\/div>\n

<\/p>\n

Linkedin<\/a><\/div>\n

[\/et_pb_code][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][\/et_pb_column][et_pb_column type=”1_3″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”footer-txt-100″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|tablet”]<\/p>\n

Privacy Policy <\/a>| Cookie Policy<\/a> – 2020 Abc Production<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_row _builder_version=”4.8.2″ _module_preset=”default”][et_pb_column type=”4_4″ _builder_version=”4.8.2″ _module_preset=”default”][et_pb_text module_class=”txt-prodotto” _builder_version=”4.8.2″ _module_preset=”default” animation_style=”slide” animation_direction=”top”]BRANDING Barber Mind Brand identity & corporate image [\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_row column_structure=”1_4,3_4″ admin_label=”COSA” module_class=”blocco-servizi special-mobile” _builder_version=”4.8.2″ _module_preset=”default” custom_padding=”0px||||false|false”][et_pb_column type=”1_4″ _builder_version=”4.8.2″ _module_preset=”default” custom_css_main_element_last_edited=”on|phone”][et_pb_text module_class=”sottotitolo-small sottotitolo-sx” _builder_version=”4.8.2″ 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