GOLD CARDS

We designed and developed the Gold Line credit cards for Banca Intesa San Paolo; in addition we studied, designed and developed the related packaging to present to the client.



ACTIVITIES
CREATIVITY

CREATIVITY

SIZING

SIZING

PHOTO <br />
RETOUCH

PHOTO
RETOUCH

3D

3D

CARDBOARDS <br />
AND NEW MATERIALS

CARDBOARDS
AND NEW MATERIALS

RETAIL <br />
AND SETTINGS

RETAIL
AND SETTINGS

VIDEO <br />
MAKING

VIDEO
MAKING

CONTENT <br />
VERSIONING

CONTENT
VERSIONING

PRODUCTION

PRODUCTION

PRINT <br />
MANAGEMENT

PRINT
MANAGEMENT

QUALITY <br />
CONTROLL

QUALITY
CONTROLL

EVENT <br />
MANAGEMENT

EVENT
MANAGEMENT

SOCIAL <br />
MEDIA

SOCIAL
MEDIA

MEDIA <br />
RELATION

MEDIA
RELATION

Banca Intesa San Paolo commissioned us the designing and development of their most exclusive credit card, called the Gold line. The brief required a high quality card that would appeal to a female audience. We drew inspiration from the Art Nouveau, its natural shapes and curvilinear segments. The strict directions and guidelines imposed by both Visa and Mastercard made this procedure a fascinating challenge to overcome. Furthermore we took care of creating a credit card holder that could also work as a folder for a personalized letter destined to the final client.